How Long Have You Been Training Dogs?

I see exaggerated claims of "experience" from dog trainers all over the internet. 

Let me give you an example. Let's say your business has 10 dog trainers on staff. Each one has 3 years of experience. Is it honest to say that you, referring to the business, have "30 years of experience" training dogs? 

I don't see it that way. This marketing gimmick is done to puff up a resume and shows the insecurity of whomever is running the business.

There is no good reason to puff up your resume. Just be honest, m'kay?

Plan accordingly.