Years ago, I was invited by some friends to have dinner at their house. When I arrived, there were a lot of other “friends”, and the entire living room was set up with rows of chairs, a podium and speaker system up front, and a viewscreen against a wall. Once everyone arrived, the presentation was made. And then the hard sell. The social proof, the swaying effects of the cheering crowd (and the “plants: in the crowd to influence the mood and emotions), was part of the way used to persuade people into buying.
At about the same time, I was getting calls offering lavish vacations for free. So, you showed up at the travel office, and they were hard selling timeshares. You had to agree to listen to a 4-hour presentation to get the free trip.
Eventually, when I got invites over to friends’ homes, I would ask if it was just us or were they doing a multi-level marketing system. My so-called friends were using me, buttering me and others up to get us to sign up. It spread through the churches, especially, you thought you’d made a friend, instead you were fresh meat.
These things were more about making the people rich than the quality of the products or services they were offering. Sometimes the products and services were good, many times they were not. You had to do your due diligence and not rely just on the power of their marketing materials and the relationships they had with you.
I’m warning you here that it might happen in the dog world. The difference here is that if a system isn’t good for the dogs, then dogs will break. Is that “Method” such a program, or is that Method just a well-designed program to train dogs in an orderly manner? Most trainers have a method, but I’m referring to something else. Ask yourself this: does this system serve the wellbeing of the dogs?
Plan accordingly.
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